Lancel & Applewood: a Long-Term Partnership

An undisputed leader in the leather goods sector, Lancel constantly reinvents itself, allowing it to stay fashionable and build a strong identity that is elegant, refined, and modern.
Applewood is both delighted and proud to work with this brand, which remains true to its original craftsmanship and DNA.

An Interview with Alexandra Grassart, Area Export Manager at Lancel.

How have Applewood’s services helped you in your business?

“The fact that Applewood works with the largest French and international companies is a guarantee of quality and reflects the prestige of Maison Lancel.”

How has this partnership helped develop your brand image?

“Working with Applewood has allowed Lancel to strengthen its position as an iconic brand in French leather goods.”

What results have you achieved thanks to these services?

“Thanks to Applewood’s services, we have been able to distribute a wide variety of products, ranging from iconic models to some of our more exclusive lines.”

Why would you recommend other companies work with Applewood?

“Because, in my opinion, they are the leader in the B2B market. We have been able to establish a trusting relationship for over 10 years.”


Could you describe Applewood in 3 words?

“Responsive, professional, loyal.”